Amazon Services Enforce MAP & Boost Margins for a Top Supplement Brand

What You Will Learn

A top 20 supplement brand chose to prioritize Amazon as a key distribution channel, but the marketplace presented several unexpected challenges. Unauthorized and “rogueā€¯ sellers were obtaining the brand’s products and selling them at more than a 40% discount. Plus, the brand was now up against a growing set of digitally native competitors who implemented more aggressive tactics to drive conversions. Learn how a partnership with ClearCut enabled the brand to:

  1. Ensure compliance with its MAP policy, improving margins by 20%
  2. Establish an Authorized Seller Program
  3. Boost overall sales through Amazon ads and content best practices