News & Events

ClearCut & SPINS to Speak About Holistic Market Measurement in a CMA Webinar

Chelsea Gannage Aug 3, 2021

We are excited to announce that ClearCut Analytics will be co-presenting with SPINS in an upcoming webinar hosted by Category Management Association (CMA). The presentation will focus on how to “Innovate Like a Trendsetter with Holistic Market Measurement.”

Register for the webinar HERE.

Innovate Like a Trendsetter with Holistic Market Measurement

Presentation Overview

Friday, Aug 13, 2021 11:00 AM – 12:00 PM CDT

Speakers
Daniel Harari, Head of Business Development, ClearCut Analytics
Michaell Friedman, Sales Director, SPINS

Description
In today’s omnichannel retail environment, staying ahead of shoppers’ habits and delivering innovative products is challenging. So, which datasets should brands turn to for supporting product development efforts? How can shoppers evolve with your ingenuity, and not the other way around?

Through this webinar, learn why access to holistic market measurement is imperative for successful CPG innovation. Hear from experts at ClearCut Analytics and SPINS, as we discuss:

  • Key innovation insights that can be derived from B&M sales data vs. eCommerce sales data.
  • How innovating for B&M retail stores is different from launching products online.
  • A case study of a leading natural brand that has tapped into the power of an integrated dataset. 

Want To Learn More?

  • Register to join the webinar here.
  • Set up a meeting with ClearCut to discuss the webinar topic or your omnichannel strategy here.