Consumers Turn To Mushrooms For Their Health-Boosting Properties

Mushrooms are a trending ingredient in the health and wellness market. With their supposed brain and heart health benefits and energy-boosting properties, consumers are increasingly seeking out mushrooms as a daily supplement. To better understand what’s driving consumers to purchase these fungi, we analyzed mushroom supplements’ performance online over the past 24 months. Read on to discover our findings.

Mushroom Supplement Sales Are Strong Online

Looking at the timeframe of June 2019 to May 2021, mushroom supplements experienced a 56% year-over-year (YoY) growth rate on Amazon. Prior to the COVID-19 pandemic, mushroom supplement sales were on a steady upward trajectory, as consumers likely became more aware of their health-boosting properties. In March 2020, mushroom sales reached a “peak,” but have seen a consistent level of demand through May 2021. As the category continues to grow, the average price for mushroom supplements remains steady at an average of $25.87, increasing only 1% YoY. According to our insights, it appears the mushroom craze is here to stay.

Mushrooms Sales on Amazon ($)

Powder And Capsules Hold Similar Market Share For Delivery Method

Mushroom supplements come in three main delivery forms on Amazon. The two most notable include powder, which holds 47% market share and growing at a rate of 53% YoY, and capsules, with 46% market share and growing at a rate of 58% YoY. Liquid holds a smaller share of the market, or 6%, but is growing at the fastest rate at 79% YoY.

Mushroom Supplement Top Delivery Forms By Market Share

The Top Brands May Face More Competition

The top five mushroom supplement brands on Amazon include Four Sigmatic, Host Defense, Real Mushrooms, Om Mushroom Superfood, and Naturealm. Additionally, the top 10 brands capture 73% of the category’s market share. At first glance, this high percentage could illustrate that few brands command the mushroom category, and it may be difficult for new brands to successfully enter the market and current brands to move up the in the ranks. However, upon further analysis, this may not be the case. For example:

• 6 brands just outside of the top 10 are growing by over 100% YoY.
• Additionally, Real Mushrooms is a top 3 brand and grew by 109% YoY, which may signal more competition for the top two brands on the market, Four Sigmatic and Host Defense.

It is also important to note the best-selling products online (see the chart below). It is no big surprise that the top brands are also selling the most popular products, which range from mushroom supplements in capsule form to mushroom instant coffee and hot cacao.

The 5 Best-Selling Mushroom Supplement Products on Amazon

Conclusion

As consumers focus on their overall wellness, they continue to recognize the health benefits of mushrooms and are stocking up. Want to discuss more details about mushroom sales online or predictions about the future of the category? Contact us today.

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