What You Will Learn
When Irwin Naturals, a leading brand in the Vitamin and Supplement industry, began selling its products online, in-house staff were tasked with enforcing its minimum advertised price (MAP) policy. However, the brand quickly realized that it was nearly impossible to efficiently track and resolve the volume and range of violations on their own. Through this case study, learn why Irwin Naturals chose ClearCut Analytics as its MAP Enforcement technology solution and how the partnership with ClearCut enabled the brand to:
- Achieve 93% compliance with its MAP policy on Amazon.
- Increase its average sales price by 35%.
- Save time, foster relationships with retailers and resellers, and optimize brand equity.