What You Will Learn
With consumer preferences changing at an unprecedented rate, and the rise of eCommerce that offers lower barriers to entry for new brands and products, innovation must be prioritized by consumer packaged goods (CPG) leaders. Through this white paper, you will learn:
- Why the traditional sources of consumer data and insights are diminishing in power to support product innovation.
- Why eCommerce purchasing data and insights are the new secret weapon for CPG innovation, and why Amazon insights, in particular, offer a competitive advantage.
- The benefits that R&D teams are experiencing by incorporating eCommerce data analytics into their innovation toolkit.